The primary aim of any business owner is to generate profit, but reaping the benefits of a business depends on value creation. Value creation refers to how a company increases its market value to meet the owner’s end objective (i.e., a successful business exit). The value created throughout the company’s life has to be planned well and …
“Train people well enough so they can leave. Treat them well enough so they don’t want to.” -Sir Richard Branson, CEO, Virgin Group When employees are treated well, trusted, and provided with opportunities to grow and learn through the business, they tend to become valuable assets for the company. Each employee plays an important role …
Value creation is fundamental to every business, be it a company looking to grow or the one going to market. An ongoing business needs to create value for its customers, employees, suppliers, investors, stakeholders, and community. And if you are a business owner looking to sell your company, then you need to create transferable value. …
A company must create value, be it an ongoing business or one ready to sell. An ongoing business focuses on enhancing value for its customers, employees, suppliers, and investors; a company being prepared to be sold must increase its value for prospective buyers. The current market value (CMV) is rarely sufficient to allow you, the …
The primary aim of any business should be value creation. Value is created when customers choose your products and services over other brands in the marketplace. Everyone contributing to your business perceives its value differently. In simple terms, value refers to the positives that highlight your brand in the market. When a company builds products and …
Each person in a company plays a role in creating value, but can you quantify how their work contributes toward achieving organizational goals? Do you know what they are doing each day to help you achieve your business goals? Business goals establish a company’s purpose and help grow and attain its financial objectives. Setting specific …
Most business owners and entrepreneurs are unaware of the business valuation process, what it entails, and how to go about it. The business valuation process is complex, regardless of the selected valuation approach. It helps one understand the company’s value-generating elements, measure their performance, know the business’ competitive position within its market, and clarify future …
After the Valuation: Create Value for Your Suppliers Read More »
You take a risk founding a business, and you take an additional risk not knowing its value. Routine business valuation verifies your company’s worth and identifies those corporate traits that enable you to make informed business decisions to focus on growing the company. Once the valuation is done, what should the savvy business owner do …
After the Valuation: Focus on Your Strengths, Eliminate Your Weaknesses Read More »
To maximize their companies’ value, business owners develop business growth plans with defined goals. It can be a real challenge to achieve those goals if they don’t know where to begin. To successfully build business value, owners should focus on three things: Understanding what the business is worth currently, Identifying the value gap between the …
After Your Valuation: Enhance Corporate Culture for Value Creation Read More »
What Is Brand Recognition? Brand recognition refers to a customer’s ability to recognize a specific company based on its visual assets, such as a logo, slogan, packaging, style, or colors. Brand recognition enables a company to increase consumer loyalty, advertising efficacy, price sensitivity, and word-of-mouth referrals. Do not confuse brand recognition with brand awareness. Brand …
