Market Attractiveness Indicator

For a deal to be positioned well in the market the company needs to be both Ready and Attractive.

Valuable but Not Attractive

How can an asset be valuable but not necessarily attractive to a buyer? Easily – just like that bright purple house that the owners love but the neighbors hate. The owners’ value their ability to showcase their personality – but the market lacks an appreciation for it.

A Common Language

There’s some consistency in what buyer’s find attractive – margins, locations, contracts, so on and so forth. Companies that lack those common denominators are often considered unattractive by the market.

Building a Company That the Market Wants

Once you understand how the market perceives the attractiveness of your company, you can start to build an asset that the market desires. Focus your efforts on growing the attractive areas and buttressing the weaker ones.

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