Staying on Top of Value Creation Strategy

A business becomes successful by creating value for its owners, customers, and employees. As a small- or middle-market business owner, you define your company’s specific values. You may want to benefit your employees and the community and achieve personal and financial goals. Whatever your values include, you must define them clearly and in detail.

It can be hard to identify what to do or where to start in value creation. Business owners often carry out value creation initiatives without knowing the current state of their companies’ value. Three things that all companies do to stay on top of their value creation efforts include:

  1. Get business valuations
  2. Stay on top of value creation initiatives
  3. Connect with value creation professionals.

Get Business Valuations

Get your business valuation done by expert professionals. The business valuation process involves data analysis and determines your company’s current market value (CMV). By knowing your CMV, you can proceed with a focused value creation process.

Business valuation provides a better understanding of your company’s finances, operations, structure, management, market, etc. It enables you to identify your company’s weaknesses that you need to address and its strengths that you should protect and enhance.

The business valuation result reveals the value you could receive for your company if you sold it that day. Therefore, the baseline value is the starting point of your value creation process. You will know where you are today, and depending on your goals, where you want to reach, and the size of the gap you need to fill.

Depending on the business valuation results, make changes to your value creation strategy and process to:

  • Incorporate things you have not done thus far,
  • Eliminate what did not work for you, and
  • Enhance efforts into what is creating value for your unique company.

A business valuation helps you identify the market and the company-specific risks your business faces. Taking these steps to mitigate risks creates value for your company.

Schedule a periodic business valuation, usually annually, to stay up to date on the progress of your value creation journey. You can better plan the value creation initiates you need to undertake by knowing where your company stands at any given time.

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Stay on Top of Value Creation Initiatives

As discussed earlier, the results of a business valuation show:

  • Your company’s strengths and weaknesses
  • What drives value for your business and what destroys it
  • The risks your business faces
  • The current market value of your company.

This information gives you a solid base for building your value creation process. The value gap is the difference between the current market value of your company and the value you need to realize from it to achieve your exit goals. In the context of value creation, you can make the difference between the current market value and your value goals or the level you want your business value to reach.

Following the initial business valuation, you must identify the value gap you need to close and the value creation initiatives that will work best for your unique company. You may focus on value creation levers such as risk avoidance, revenue enhancement, ease of doing business, cost optimization, business process improvement, and profitability expansion. You may also pursue value creation activities, such as talent development, structure improvement, enhancing technical capabilities, streamlining operations, etc.

Create a practical value creation plan and develop the correct value creation initiatives to stay on top of your value creation process. This is not a one-time process. Monitor the value creation progress periodically and amend your plan accordingly to stay on track throughout your value creation journey.

Connect with Value Creation Professionals

Connect with professionals possessing experience in effectively creating and executing value creation processes. These value creation advisors help you identify the value creation drivers for your unique business model, operations, and industry.

They acquire a clear understanding of your company’s internal factors driving sales, operations, finance, etc., and the external factors that impact your company, such as competition, supply chain, market trends, innovations, and more. This knowledge helps value creation advisors help you better understand your company’s capacity to pursue current and upcoming opportunities and invest in initiatives to generate future value.

Professionals with in-depth knowledge and first-hand experience provide customized value creation ideas and initiatives for your business. These advisors collaborate with your internal operations, finance, marketing, and other teams to identify, analyze, and pursue value creation opportunities.

Value creation advisors analyze your situation, map out a cost-effective plan, and bring valuable insights to your business. They create customized plans, implementation timetables, and actionable strategies. Their contributions help to optimize growth and enhance revenue.

Their help enables you to scale up your value creation process and meet your goals. They save you time, effort, and money in the value creation journey and introduce transparency and efficiency to it. By availing yourself of their services, you can ensure that you have the correct data before grabbing an opportunity.

Value creation professionals stay informed of the latest market changes and trends. They adhere to stringent compliance processes and use advanced tools and methods for your benefit. They keep your information confidential while respecting your relationship with them.

These advisors help you with your business optimization strategy and ensure that you create the maximum possible value from identified opportunities. They help you attain and enhance the right skills, resources, and structures to ensure accountability in the value creation process. They design and carry out a step-by-step plan in the execution phase to generate value.

How to Stay on Top of Your Value Creation Strategy

The value of your business constantly fluctuates throughout its lifecycle. Regardless, there is no substitute for value creation to build a successful business.

To stay on the top of your value creation strategy, remember these three essentials:

  1. Get business valuations
  2. Stay on top of value creation initiatives
  3. Connect with value creation professionals.

You may already be working on several value creation initiatives. However, it is critical to identify the correct ones to create value effectively. To make your value creation journey fruitful, you need the services of professional value creation advisors.

Value Scout is a value creation platform that provides effective services. This is where you can connect with experienced and expert value creation advisors. Get in touch to know more.

Author Summary

Matt Lawver

Matt Lawver

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