Proclamation #6: The Pursuit of Excellence Demands Commitment

With 23 Grand Slam titles under her belt, Serena Williams is regarded as one of the greatest tennis players of all time. Her phenomenal journey is proof that, for her, excellence is more than just an outcome: it’s a state of being and more than just a short-term goal. If one were to look at Serena William’s road to success–her excellence is earned, not inherited–it’s an amalgamation of processes and environment that always helped her do her best.

In business, excellence is measured via performance metrics that focus on the key objectives, being strategic, and utilizing cross-functional resources. Successful entrepreneurs who have taken their companies to great heights make each moment count: for them, each day is a brand new opportunity to master new skills and further their goals.

Ask any such entrepreneur about this, and they’ll agree that, for them, the road to success is made of three simple things:

  • Commitment toward the end objective,
  • The right attitude, and
  • Smart decision making.

If you ask anyone successful, they will tell you that simply having a goal is not enough: to build and run a successful business requires relentlessness, laser focus, and perseverance to go the extra mile.

As a value advisor, your job just doesn’t end with identifying the value gap and setting a target for value creation. If you want to excel at what you do, your approach should bridge the vision-to-value gap.

Just having a plan of action to bridge the value gap is not enough. To turn your plan into reality, you must act and be ready to do something extra, which means leveraging industry knowledge and working with your customers to meet and excel in their strategic goals. You must see to it that this future vision links directly with tangible business outcomes for your clients. Doing this requires that you focus on efficiency and enhance the experience the business delivers to its customers.

We won’t simply find the answers in a series of checklists, a flow chart, or a two-day offsite training program. It takes all those things. And more. It takes all of us. Working together. Learning from each other. Committing to the hard work of leveling up our skills. Every day.

To shape this compelling customer vision, you must collaborate with client teams from marketing, sales, pre-sales, solution governance, and other support functions.

You already know that there is no “one-size-fits-all” solution. Each business is unique, with its strengths and weaknesses. Be the force that constantly explores and finds avenues for improvement and drives change at the grassroots level. Remember that true commitment to excellence begins when you stay focused and consistent throughout the value optimization grind.

Download the Exit Planning 2.0 Manifesto

Value Scout is built on recognizing that we, as value creation advisors and exit planners, have a unique and rare opportunity to help our clients achieve something they’ve only dreamed about – a successful transition on their terms. To accomplish that mission, we have to hold ourselves accountable to a high standard, a set of memorable beliefs that guide our work and everything we do. We call them the 8 Proclamations of the Value Advisor.

To read all eight, download the Exit Planning 2.0 Manifesto.

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Author Summary:
Dan Doran

Dan Doran

Is the Founder of Value Scout, Quantive and the 2019 Exit Planner of the Year. He is a recognized expert and speaks frequently about M&A, valuations, and developing more deliberate value creation strategies.

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