Author name: Makalyn Feaster

How Having a Marketing Strategy Can Help Your Company Grow

If your business is growing slower than you want or if you simply need to accelerate its growth, then a comprehensive marketing strategy will increase your company’s value exponentially. A common issue we see is that business owners fall short in the quality of their marketing strategies. Marketing Strategy Explained A marketing strategy describes an …

How Having a Marketing Strategy Can Help Your Company Grow Read More »

Managing Your Clients as a Financial Advisor

Managing multiple clients can be overwhelming, especially for a new advisor. A competitive work culture, a heavy work schedule, and overcommitment also lead to additional stress and eventually burnout. Especially when establishing a new consulting business, new client acquisition takes up a lot of time, and you end up working long hours. Therefore, maintaining balance …

Managing Your Clients as a Financial Advisor Read More »

How Investing in Your Employees Leads to a Higher Valuation

Train people well enough so they can leave, treat them well enough so they don’t want to. (Sir Richard Branson) When a business valuation is performed, a business owner primarily focuses on the financials and business operations. Many fail to recognize their employees’ critical role in driving the business toward higher revenue. Sometimes, this oversight …

How Investing in Your Employees Leads to a Higher Valuation Read More »

Measuring Your Company’s Value Growth

COVID-19 illuminated a vital, frequently missed truth: to develop, defend, and sustain organizational value, leaders must consider a far broader and more diversified collection of stakeholders than shareholders. The most successful businesses recognize that any firm’s goal is to produce value for customers, workers, and stakeholders and that the interests of these three groups are …

Measuring Your Company’s Value Growth Read More »

Valuation Basics: Understanding the Asset Approach

The business valuation process determines the current market value (CMV) of a company. It entails in-depth qualitative and quantitative analysis of all factors impacting a business. There are three primary valuation approaches: the asset approach, the market approach, and the income approach. These approaches calculate a business value in different ways, but all strive to …

Valuation Basics: Understanding the Asset Approach Read More »

Things to Consider When Creating a Value Creation Strategy

Value creation is the backbone of building a successful company. A company’s sustainable and profitable growth creates business value. This type of growth occurs through robust, streamlined processes; a functional, efficient operational structure; and strong, competent management and leadership teams. While aligning the business owner’s vision for value creation with their planned exit is essential, …

Things to Consider When Creating a Value Creation Strategy Read More »